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3 Important SEO Statistics You Need to Know

When we wrote about SEO and readability a few weeks ago, we knew there would be some lingering questions about SEO in 2018. Things have changed so much in the last 5 years, it’s easy to not really know where to begin when it comes to learning about current trends.

Here at Lunar HQ, we do our best to stay on top of SEO-related news. That being said, as I researched our previous SEO blog post, I found myself stunned by some of the SEO statistics I ran across. Such as Google holds 80.5% of total search engine traffic, up from 65% in 2016 or that 57% of B2B marketers feel that SEO generates more leads than any other marketing initiative.

It’s easy to think all this means you should put all your eggs in the SEO basket—and while SEO is incredibly important to any business that exists online, a well-rounded digital marketing campaign will do more than just picking a few pieces to focus on. (If you need help with that, contact us here.)

For now, we want to keep talking about SEO and share a few more statistics that drive our SEO strategy, as well as the strategies we create for clients.


1. 50% of search queries are four words or longer.


( Source)

We tend to think of keywords as short. Keyword, after all. But keywords, especially within Google, have evolved into something resembling keyword phrases. It’s not just about a single search term anymore; it’s about a string of search terms. As we mentioned when discussing readability, keyword stuffing and trying to repeat a keyword as often as possible just don’t work anymore (and they weren’t all that great, to begin with).

What does this mean for SEO content and your website? It means that most Google searches won’t focus on one single keyword (like “SEO statistics” or “local fruit”), but rather questions or strings of words, like “what are some SEO statistics for 2018?” or “healthiest dried fruit in Pacific Northwest”. This gives you greater opportunity to optimize blog posts for a variety of keywords and search terms.


2. The average first-page result on Google contains 1,890 words.


( Source)

Once upon a time, it was a rule of thumb to keep blog posts short, snappy, and to the point. And while that is true most of the time, long-form content is more likely to rank higher on Google, especially content that is between 1,000 and 1,500 words (although, as this statistic suggests, the average first-page result is 1,890 words, which means up to 2,000-3,000 words is best). However, writing that much content can feel daunting. This is why we believe in writing shorter blog posts that culminate in longer ones that optimize seasonal or multiple product-specific, or location-specific, keywords.


3. Google “near me” searches have increased by two times over the past year.


( Source)

This is a big one. If you are a brick-and-mortar business, then Local search is incredibly important to you. If your Local listings are incomplete, or if you have multiple that conflict, this can affect those searches. Another statistic to consider: 72% of consumers who did a local search visited a store within 5 miles that same day and 30% of mobile searches are specifically related to a location or finding a location. Those are big numbers to consider, especially for local businesses.

Related to Local search is, of course, reputation management. It’s important to respond to negative and positive reviews. As we’ve written before, controversial or negative reviews are an important part of your business; they can help you learn, improve your business, or improve your customer service. And responses are important. Reviews you receive on geotagged websites, like Facebook, Yelp, and Google can impact your SEO.


Learning from the Data


So when it comes to these statistics, what can we learn? Essentially, Google rules (we knew that), long content that optimizes longer keywords or search terms will benefit your website, and paying attention to geotagging and Local search is important. If you need help with SEO, here at Lunar Logic, we offer SEO audits to help establish a baseline; if that sounds like something you need, click here to contact us.


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