When it comes to Instagram, sometimes deciding what to do with your content can feel really difficult. As Instagram has changed over the year, the emphasis has moved to getting more engagement than anything else—which means your content needs to shine. We firmly believe in following lots of accounts for inspiration, ideas, and learning what works. Sometimes, you can read all the best practice blog posts you want—but when it comes to implementation, it really depends on seeing what works in reality.
Here are 5 brands that are killing in on Instagram right now.
Mailchimp is one of our favorite tools for businesses to use when it comes to starting an email marketing plan. They were also named Inc.’s Company of the Year in 2017—17 years after they started. On Instagram, they have 65.4k followers and, on average, a 22% engagement rate. (Engagement rate on Instagram is what percentage of their followers directly engage with a photo, either through viewing, liking, or commenting.)
In case you’re wondering, 22% is high: a good engagement rate is around 10-15%. Their Instagram feed is colorful, creative, and focused on showing off their brand culture, how their tool works, and things their company is doing within the community.
Califia Farms is a brand that makes plant-based milks (primarily almond milk), as well as cold brew coffees and other non-dairy products. Their Instagram feed is very well-themed around their brand: red, dark brown, and light cream. They have a high number of followers and an engagement rate of around 15% on average. We love their feed because their pictures are high quality, cute, and just plain fun (plus we love a cold brew coffee). If you see a product to consumers, Califia Farms is a great brand to get inspired by.
AirBNB has the most followers of anyone on our list and for good reason: travel photos are insanely popular on Instagram. (So if you run a brand that focuses on travel in any aspect, they are a great brand to look at and get inspired.) On average, their videos receive about 25,500+ views and their photos receive more than 2,000 likes each. They do a great job of using consumer-created content to help fill out their Instagram account; if you frequently have those who use your products posting photos of your product or service, this is a great way to go when it comes to creating content!
WeWork is a great band to follow for inspiration for B2B businesses. They use their Instagram to show off their company culture, projects, and community involvement. They have an engagement rate of about 10-12% on average.
5. Adobe
Here are 5 brands that are killing in on Instagram right now.
1. MailChimp
Mailchimp is one of our favorite tools for businesses to use when it comes to starting an email marketing plan. They were also named Inc.’s Company of the Year in 2017—17 years after they started. On Instagram, they have 65.4k followers and, on average, a 22% engagement rate. (Engagement rate on Instagram is what percentage of their followers directly engage with a photo, either through viewing, liking, or commenting.)
In case you’re wondering, 22% is high: a good engagement rate is around 10-15%. Their Instagram feed is colorful, creative, and focused on showing off their brand culture, how their tool works, and things their company is doing within the community.
2. Califia Farms
Califia Farms is a brand that makes plant-based milks (primarily almond milk), as well as cold brew coffees and other non-dairy products. Their Instagram feed is very well-themed around their brand: red, dark brown, and light cream. They have a high number of followers and an engagement rate of around 15% on average. We love their feed because their pictures are high quality, cute, and just plain fun (plus we love a cold brew coffee). If you see a product to consumers, Califia Farms is a great brand to get inspired by.
3. AirBNB
AirBNB has the most followers of anyone on our list and for good reason: travel photos are insanely popular on Instagram. (So if you run a brand that focuses on travel in any aspect, they are a great brand to look at and get inspired.) On average, their videos receive about 25,500+ views and their photos receive more than 2,000 likes each. They do a great job of using consumer-created content to help fill out their Instagram account; if you frequently have those who use your products posting photos of your product or service, this is a great way to go when it comes to creating content!
4. WeWork
WeWork is a great band to follow for inspiration for B2B businesses. They use their Instagram to show off their company culture, projects, and community involvement. They have an engagement rate of about 10-12% on average.
