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Small Business Website Platforms: What Are Your Options?

You’ve successfully started your small business and are ready to show the world wide web what you’re all about - congrats! Now that you’re ready for a website, what exactly are your options?

There are many ways to create a website, ranging from DIY to custom builds. Website vendors typically offer varying levels of website customization, pricing options, and extra features, each with different benefits and caveats. Depending on your business needs, you may decide to begin your web presence with one of the options below. These options are advertised as easy-to-use and affordable for small businesses.

Having a website for your small business is important. However, some options are better than others. So let’s take a look.


Squarespace


URL: Squarespace

Pros: Templates and website design tools allow for an easy website building experience. Squarespace‘s tools also allow you to add e-commerce (offered through Stripe) to your mobile-optimized site that is secured with 128-bit SSL encryption. Pricing ranges from $18 per month to $40 per month. Squarespace also has built-in SEO tools that allow you to more easily tailor your content and get the most SEO bang for your buck.

Cons: If you choose to move away from Squarespace at some point, your data will be locked in, which means that you will have to rebuild your website.


Wix


URL: Wix

Pros: Templates and other website design features make it easy to build your own website. While a basic website is free, premium pricing ranges from $20 per month for a basic business website to $500 per month for an enterprise website.

Cons: If you want to do SEO for your website you will have to utilize Wix’s proprietary SEO platform rather than SEO optimization through Google. If you decide to transfer your website in the future, transferring your data from Wix is impossible - your data cannot be transferred and you will have to rebuild your website.

Learn more about Wix here.


Wordpress


URL: Wordpress

Pros: A bevy of templates and plugins allow you to customize your website experience and Google Analytics support allows you to track important website metrics. Prices for businesses range from $8 per month to $45 per month, depending on whether you want a simple site or an e-commerce site. Should you ever move away from a Wordpress site, other website vendors can work with the hosting site to transfer your website successfully.

Cons: There’s a lot of plugins and you have to update them manually. It is entirely up to you to keep the website up-to-date.


Google My Business


URL: Google My Business

Pros: If you already have Google My Business set up, a Google My Business website pulls in information you’ve already entered to save you time. The website is mobile-optimized and you can make changes whenever and wherever. Best of all, it’s free! This is a new option to us and is perfect for those who need a quick, simple website, especially when they are first starting out.

Cons: If you need an e-commerce site to sell products online, this option may not work for you.


Looking for an option with a little extra something, perhaps with some extra features and a side of extra awesome? Send us an email and let’s chat about your ideal website!
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