Old Dominion Collision Repair Center

Challenges: Old Dominion Collision Repair Center is a second generation, family-owned collision repair and painting business. As a growing company, Old Dominion needed a better way to showcase their brand and bring visitors to their site, with the dual goals of hiring more qualified collision repair technicians, and providing a comprehensive understanding of services and the repair process for potential customers. Because Old Dominion uses a “lean manufacturing” production-line system of evaluating and repairing collision damage, it was also important that they have a way to educate potential employees about their work model. Further, Old Dominion’s website was not responsive, making it difficult for customers to use their mobile phones to get information when they needed services the most, at the point of an accident. And finally, Old Dominion wanted to be able to update their content easily, and knew they would need future additions to the site that would make it possible for customers to upload accident photos, documents, etc.

Solution: Lunar Logic worked with Old Dominion to get a comprehensive understanding of their immediate needs, as well as how they envisioned their website growing in the future. Lunar’s in-house designer and developers determined that a website built in Ox CMS would best meet the client’s needs for future flexibility and would provide them with an easy-to-use content management system. Working within the client’s monthly budget and timeline, our developers built a mobile friendly website that highlighted Old Dominion’s brand, services and hiring. Lunar Logic’s content writers and analysts also worked with the client to optimize all written content to better showcase who they are as employers and to apply best practices for SEO.

To Visit Old Dominion Collision Repair Center: Please click here
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