How to Use Social Listening to Grow Your Brand

Social media and digital marketing had evolved a lot in the last few years. In 2011, digital marketing was still in its infancy; everyone was still trying to figure out what worked, what didn’t, and what exactly they needed to be doing, and where. ...



What Can We Learn from Influencer Marketing?

In a study conducted in 2017, 70% of millennial consumers responded that they are heavily influenced by recommendations from peers when making buying decisions. In the same study, 30% of consumers said they are more likely to buy a product when it is ...



What Can We Learn from Controversial Reviews?

Every business owner has been there: you’re coasting along, feeling good about your business, and you’re alerted to a negative review. Whether it is on Yelp, Google Reviews, or another website, that negative review can feel like an absolute ...



Everything You Need to Know About the Changes to Twitter Automation

For the past several weeks, Twitter users have noticed their timelines rapidly changing. Large, popular accounts have been suspended; they aren’t seeing duplicated, viral tweets; and everything is talking about how Twitter is cracking down on spam.



What You Need to Know Before Starting Digital Marketing

When we first start talking to a potential client, or just another business in Eugene, they ultimately have a lot of questions about digital marketing. What, exactly, does digital marketing entail? What do we do for businesses? What kind of results do ...



3 Things to Know About the New Instagram Algorithm

Over the weekend, the internet exploded: Instagram announced that they would be changing the Instagram algorithm.

Many influencers, social media managers, and users interpreted Instagram’s announcement to mean that the chronological ...

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